AT&T said that the decline was largely a result of increased “investments incurred in launching CNN+ and expanding new territories at HBO Max.” CNN+ was then shuttered a month after its launch. WarnerMedia had been dragging down AT&T’s overall earnings and reported that for Q1 2022, WarnerMedia’s operating income was $1.3 billion, down 32.7% year over year.
Although AT&T Unlimited Premium will not offer free HBO Max, the plan will include 50 gigabytes (up from 40 GB per month) of high-speed hotspot data and starts at $50 per month per line when you get four lines.īefore the launch of the streaming service HBO Max, the carrier had used to give HBO for free in some of its unlimited plans going back to 2017. Previously, the AT&T Unlimited Elite wireless plan offered HBO Max for no extra charge. Also, AT&T’s Cricket Wireless brand, the company’s prepaid carrier, still offers the ad-supported version of HBO Max included with its $60 per month unlimited plan. It is important to note that existing customers who already have an Unlimited Elite plan will continue to receive HBO Max for no additional charge. With this week’s move, AT&T no longer has a video streaming partner for its main wireless service. Discovery mega-merger has closed, AT&T no longer owns HBO Max therefore, it has no motive to keep giving consumers the perk. The bundling of HBO Max with AT&T’s wireless plans helped gain customers and convince existing subscribers to switch to the higher-priced plan. “HBO Max is a great service, but we constantly experiment with the features we offer our customers to give them the best value,” AT&T spokesman Jim Greer told TechCrunch. AT&T confirmed the new plan doesn’t include the streaming service but didn’t provide a detailed explanation regarding its decision.
AT&T also offers more traditional pay-monthly prepaid plans for its customers, with the option of a 5GB plan for 30 a month, or a 15GB. The company launched the new plan this week, which replaced Unlimited Elite. AT&T pay-monthly prepaid plans 30 to 40 per month. Plan types available: No Contract (18) and Prepaid (5) Phone options available: Phones on plans (60), Bring Your Own.
Choose a new cell phone plan from AT&T in The United States starting from 30. Choose from one of the great plans below. Telecommunications provider AT&T quietly dropped HBO Max as a bundled perk for new AT&T customers on its top unlimited wireless plan, AT&T Unlimited Premium. AT&T offers 23 plans in The United States.